
Within half a decade of market experience Aloki is been involved in a wide
spectrum of projects. Each project the firm undertakes is unique, and presents
its distinct challenges, but an underlying process prevails. This has given,
in simple terms, an overview of things that work and others that don’t.
Based on this practical and deep involvement projects Aloki has developed
a methodology.
The Process is an effective five-step formula adopted by Aloki, Inc. to
serve as a guide to determine and execute on the client's needs.
1. Evaluation
Determine what the client has done previously. Review what has, and what
has not performed well. Simultaneously use this period to focus on the
client's earlier experiences and their insights.
2. Exploration
A phase of continued analysis. Determine where the client is heading,
what their goals and desires are. Discussion involves in depth study of
market place, demographic and budget. Create a storyboard site for initial
layout. This step concludes with final contract terms being agreed.
3. Conception
Identity is a powerful tool to separate you from your competitors. Product
recognition has been a highly valued and sought after resource of leading
organizations. We can create a logo or icon that will identify your product
or service as unique and desirable.
4. Design
Technically the most intensive phase of a production. Integrated with
the information gathered in the earlier phases, the Design Team leaps
into action. This step is where ideas come to life- a metamorphosis of
the concepts into an identity and personality that will communicate.
5. Implementation
The launch pad for your creative visions. This phase is focused on testing,
verification and deployment. After final review and approval by the client
and our Design Team we initiate the finalization and delivery of your
items.
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